Tether Investments, S.A. de C.V., a subsidiary of the Tether Group, has increased its stake in Juventus Football Club S.p.A., acquiring a 10.12% share of the club’s issued capital.
The investment, announced on April 24, positions Tether as one of the major shareholders in one of Italy’s iconic soccer clubs, a strategic push into the sports sector.
How Tether Became a Juventus Heavyweight
Tether finalized the acquisition on April 15, 2025, raising its ownership to 10.12% of Juventus’s share capital with 6.18% voting rights, according to an official company statement.
This follows Tether’s first investment in February 2025, when the company acquired an 8.2% stake with just over 5% voting rights. The additional stake is a clear indication of Tether’s growing commitment to the Turin-based club, which holds 36 Serie A titles and two Champions League trophies.
As the issuer of USDT, the world’s largest stablecoin with over 400 million users, Tether has been diversifying its portfolio beyond cryptocurrencies into areas like artificial intelligence, bitcoin mining, and now sports.
The company’s financial capacity, supported by a reported $7 billion in surplus capital as of March 2025, allows it the ability to pursue such high-profile investments.
What’s Tether Planning for Juventus?
Tether CEO Paolo Ardoino commented on the investment’s objectives, stating, “This is not just financial—it’s a wager on innovation and long-term collaboration.”
The company intends to apply its blockchain expertise to develop Juventus’s fan engagement and digital offerings, potentially through tokenized assets or blockchain-based ticketing systems. Tether was also said to be willing to participate in future equity infusions to secure its shareholding and improve the club’s financial stability, suggesting a long-term collaboration.
Juventus, founded in 1897, commands a global fan base and legacy, making it a strategic fit for Tether’s goal of integrating sports with advanced technology. The club’s shares surged up to 4.7% on strong trading volume after Tether made its initial investment in February, showing market confidence in the partnership.
Why Tether’s Juventus Move Matters for Sports and Crypto
Tether’s increased 10.12% stake gives it notable influence in Juventus’s governance, potentially shaping the club’s strategic direction. The partnership could serve as a template for how digital asset firms engage with traditional sports, driving innovation in fan experiences and financial structures.
Juventus, with its openness to tech-driven collaborations, stands to benefit from both financial stability and active fan-focused initiatives.
The investment is in line with Tether’s diversification strategy and Juventus’s acceptance of technology-driven partnerships.
As of April 25, 2025, the collaboration positions Tether as a key player in professional soccer’s growing landscape, with the potential to change how global sports brands connect with their audiences.
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